If you have never hired corporate comedians for your workplace, you may be missing out on major opportunities to build relationships with two important groups of people: your employees, and your customers. Not sure if you need to hire corporate comedians? Here are two ways you can use them in your office:

First, corporate comedians are a wonderful form of entertainment for office parties. During certain holidays, you may want to gather your employees and show them that you appreciate all the hard work they do throughout the year. This is when corporate comedians are very useful. During your Christmas party or your summer picnic, bring in a comedian or two that can make your employees laugh and forget about work for a little while. Let them recharge their batteries. While you are at it, feel free to get involved in the comedy – plan a few jokes with the comedians at your expense. Not only will this give the office a surprise laugh, but it will also foster trust and strengthen your relationship with them.

Another little-known use for corporate comedians is to bring in new leads for your business. If you are at a trade show, you might have a booth that needs to bring in lots of foot traffic for your salespeople to work their magic. Why not have a few corporate comedians put on a comedy show every half hour? Then, you will bring in a large crowd to hear the show, and your salespeople will have a great opportunity to do some selling to some warm leads.

Corporate comedians are very versatile tools and can benefit any workplace. In addition to their uses, they also will be very entertaining, which is exactly why you want to hire them anyway.